Digital Retailing Program


Digital Retail software provides enhancements to a dealer website, combining already existing features into a “checkout-like” experience to guide the customer towards a purchase. Think of Digital Retail technology as an online storefront that allows the customer to complete as much of the buying process as they want from wherever they are. The tool can also be used in-store to empower your sales people in their conversations with customers and provide additional transparency and trust.

Implementation of Digital Retail technology requires commitment from the dealership management, but successfully implementing the tool can have a powerful impact on the customer experience at your store. When a dealership uses the tool to its full capabilities, it can help with employee recruitment and retention, streamlined operations, and higher gross margins.

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AutoFi is an e-commerce platform that enables car buyers to purchase and finance a new or used car entirely online. AutoFi's platform connects an automotive dealership's customers to a network of lenders for a seamless, fast, mobile-first checkout experience. AutoFi provides car buyers with a firm offer of credit in less than 90 seconds. Customers can select finance and lease terms, estimate trade-ins, select rebates, choose F&I products, and schedule appointments online as well. Through AutoFi, dealerships can stay open 24/7 and truly offer remote selling.

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CarNow is taking the customer conversation way beyond chat with connected live-transactional focused solutions for every department to elevate sales, service and profitability. CarNow is the market leader in tailored digital solutions built to help dealers sell more cars.

Learn More Enroll’s award-winning digital retailing technology, powered by Cox Automotive creates a faster, smoother, and more transparent path to purchase from your digital storefront. Available across websites, Autotrader, and Kelley Blue Book, and proven to increase website engagement, close rates, and gross profits, Cox Automotive Digital Retailing gives prospective buyers a seamless online shopping process regardless of their digital journey, while you control key the stages of the deal-making experience.

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Dealer Inspire

After years of innovating in the digital retailing space, Dealer Inspire knows firsthand that what consumers want and what makes sense for dealers doesn’t always align. That’s why they’ve developed not one, but two digital retailing products to give every dealer a solution that works for their sales process.

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Gubagoo is the leader in conversational commerce for automotive. Dealerships and OEMs use our powerful digital retailing solution to activate and enhance the online car buying experience right from their website or Facebook. Our fully managed live messaging service instantly connects consumers to dealers anytime and anywhere through live dealer chat, text, video and Messenger. More than 6,500 dealerships, including 90% of America’s top 150 dealer groups and certified OEM programs, rely on Gubagoo to sell more cars and create more satisfied customers.

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At Roadster, our mission is to make the process of car buying and selling better for everyone involved. We do it by offering omnichannel commerce solutions for today’s modern dealership, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store. Roadster dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories-Roadster delivers near penny perfect deals in a beautifully designed interface that customers and employees will love.

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