
Make Car Buying Easy
Edmunds Trade Tools help shoppers find the value of their used car as quickly as possible. Edmunds Trade-In Tool provides shoppers with appraisal values as a range while Edmunds Instant Cash Offer (ICO) delivers an appraisal value with an instant, competitive cash offer. Both tools use predictive search to autocomplete entry fields, making it fast and easy to use on any device. Our tools are also 100% native on your site.
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User Friendly
We’ve reduced the number of required questions, giving shoppers a quicker process to appraisal. Edmunds Instant Cash Offer (ICO) delivers competitive cash offers in 2 mins or less. No photos required, no complicated matrix to set up or maintain.
We use predictive search to help shoppers complete their information faster. Our UI is intuitive and easy to use. Advanced allows shoppers to see make/model details with just an address lookup - no license plate or VIN required. Our tools are optimized for speed.
Innovative
The majority of appraisals take place on a mobile device. Our products were developed from the ground up to be mobile centric and provide an ideal user experience.
Tools don’t use iFrames and are entirely native on your site, so you can track your marketing spend.


Built on Trust
Consumers trust our brand and guidance because we're the experts. They'll be confident in their appraisal value since it's backed by the Edmunds name.
We support Google Analytics, following industry best practices for reporting as set by PCG Research.
Integrated with Top Platforms
We partner with providers like CDK and DDC for easy implementation and integrated reporting.
Tools are designed to integrate with other Edmunds products for a seamless experience.
