Give Your Marketing the Edge by Activating Your Data

Your own first-party data is key to understanding, reaching and engaging shoppers in a personalized and relevant way across your marketing channels. But if you’re like most dealers, your data is in different systems, incomplete, and in many cases, just plain incorrect. The AutoMiner CDP consolidates, cleans and enriches your customer records so you can activate them in your marketing efforts and track your ROI. Including PURE Identity adds website visitor identification and audience segmentation to that data set. You can create endless sales and fixed ops marketing campaigns across digital advertising, email marketing, and direct mail using custom lists based on your goals. Implementing that accurate and up-to-date customer data in digital advertising enables more precise targeting and increased advertising match rates, even in a cookieless environment.