Affinitiv

Data-driven software. Customer-driven marketing.

Target customers who are ready to trade in their current vehicles with personalized equity offers from Affinitiv Quote. Powered by Affinitiv DataIQ, Quote assigns every customer a trade prediction score, identifying those more likely to trade or repurchase. Plus, Quote enables your store to send digital and direct mail communications that feature attention-grabbing messaging and positively reinforce your store and Maserati brand.

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Compelling, In and Out of Service Equity Offers

  • Engage your entire customer base: run automated emails for current owners who aren’t visiting for service, owners who rely on you for service, and more
  • Drive repeat sales with a customized, single-sheet equity analysis
  • Generate offers based on data from DMS, Black Book®, Kelley Blue Book®, and Edmunds®
  • Launch email quotes to individual customers on demand
  • Provide customers with accurate payment estimates—without the risk of affecting their credit score—through seamless integration with 700Credit QuickScreen

AI-Based Functionality

  • Customize your workflow to suit your store’s needs: implement processes for in-drive equity mining, sales BDC, automated drip marketing, and on-demand print and email
  • View everything you need to close the sale on the easy-to-use, yet comprehensive Sales and Service Ledgers
  • Identify your best opportunities with our proprietary Trade Prediction Score–driven by AI, the TPS is proven to pinpoint prospects with 10x higher purchase rates
  • Ensure your customers only receive offers for vehicles in your current inventory with data-search buyer matching

Enhanced Customer Experience

  • Allow sales staff to personalize options for individual customers with the Custom Quote feature
  • Enable customers to access a personalized trade-up portal where they can swap inventory, change payment options, and contact the salesperson regarding their offer
  • Increase customer engagement with attention-grabbing templates via optional Affinitiv Essentials integration

Generate More Leads from the Service Drive

  • Drive service-to-sales conversions with engaging, targeted SMS messages prompting a free, no-obligation vehicle evaluation