Modernize How Customers Buy Cars and How You Sell Them
At CDK, we’re focused on making car buying and selling easier for everyone. Our omnichannel commerce solution empowers modern dealerships to deliver a consistent, high-quality experience—whether customers begin their journey online, in-store, or move seamlessly between both.
By automating key steps in the purchase process, dealerships save valuable time while meeting the fast, convenient expectations of today’s car buyers.
Implementing our digital retail platform doesn’t just streamline operations—it drives measurable results. Dealers see improved customer satisfaction scores and lower sales costs. From inventory merchandising and financing to trade-ins and incentives, Roadster delivers the tools you need to succeed in a digital-first market.
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Deal-Building Tools
Empower customers to build their own deal seamlessly, whether at home or in your showroom, with guidance from your agents. Customers can start their search where they are, completing as much of the buying process as they chose. The sales agent can pick up where they left off right in the store. Eliminating re-keying, and wait times while creating efficiency and happier customers.
Trade-In’s Made Easier
Provide the ability for your customer to value a trade-in and the agent to manage it. And with Trade Valuation, customers can upload photos and needed documents giving the dealer everything they need to make a firm offer in just minutes.
Service & Protection Plans
Drive more revenue by prominently promoting your configurable service and protection plans throughout the shopping experience. We work with F&I Express, JM&A, PEN, and others to make sure your F&I menu is complete.
Incentives & Rebates
Offering dealers the ability to control current incentives and rebates from vehicle to vehicle.
Integrated Checkout
Enable customers to structure their deal on your own VDP via an embedded “checkout window,” or click them out to the full Express Storefront experience. The choice is yours.
In-Store Tools
Enable your customers and the agent to pick up in-store where the customer left off or use our Vehicle Recommender to walk a new customer through their options. Empower your agents to pencil deals and adjust pricing (based on the profitability guardrails you set) to reduce the transaction time. You can even check in on top performers via our robust reporting suite.