WELCOME TO
Maserati Dealer Digital Solutions
Overview
The Maserati Digital program is designed to simplify dealer’s digital marketing efforts by providing choice of vetted industry-leading partners, with the goal of increasing customer engagement and sales through dealer websites, digital advertising, and additional third-party tools and services. The program offers added choice and flexibility, so dealers can partner with the providers that best fit with their dealership’s needs and goals. The Maserati Digital program offers a turn-key, customized experience with industry leading providers and technology. Maserati dealers can now take advantage of access to dedicated support, competitive packages at discounted rates, and increased visibility into analytics and performance.
Website Program
Partner with Maserati Digital certified website providers to provide an optimal online consumer experience. All providers are integrated with exclusive Maserati Digital content and tools that support your dealership and ensure you have up-to-date information. The certified website program offers flexibility and customization to set your dealership apart.
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Certified Chat
Maserati has vetted and certified some of the industry’s most progressive and unique chat and messaging providers. These providers will help Maserati dealers engage with customers through chat and/ or messaging, ensuring that engaging with a Maserati dealership is easier than ever.
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Digital Advertising
Drive incremental traffic and sales opportunities to your dealership website by participating in the Maserati Digital certified advertising program. Target ready-to-buy shoppers with industry leading providers that provide a customized digital experience to your customers. The certified advertising program offers an innovative and coordinated approach to paid search, display/retargeting, video, and social campaigns.
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Digital Retailing
Your website is your virtual showroom. The ability to facilitate the purchase process online is becoming increasingly important for dealers. The Maserati Digital program has certified several of the industry’s top digital retailing solutions to make it easy to start the car buying experience before even setting foot in the dealership.
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SEO
Ensure your dealership content stays relevant and at the top of the search engine results page by adding search engine optimization to your digital strategy. Partner with SEO specialists at the certified Maserati Digital providers to develop your website content strategy and ensure your dealership stays visible to customers on search engines.
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Social & Reputation Management
Take control of your online presence and reach your customers on their social media by partnering with the Maserati Digital Social Media and Reputation Management certified providers. Utilize reputation management services to improve loyalty and customer satisfaction and encourage customers to leave positive online reviews. Work with certified providers to manage your social media pages and keep your content relevant and up-to-date.
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Inventory Merchandising
As the world is ever-changing, a dealer’s digital presence and the ability to offer elite customer service, wherever a consumer is located, is more important than ever. The Maserati Dealer Digital Inventory Merchandising Program will allow dealers to enhance their vehicle imagery and video capabilities with the Inventory 360 offerings. As well as the ability to highlight your dealership with custom, high-quality Virtual Tours video offerings.
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Website Assistant Program
Is your website being neglected due to not having the time or resources available? Problem solved! Introducing the Maserati Digital Website Assistant Program. Your dedicated resource will provide ongoing monthly support by making updates to your program website and assisting with requests related to your Maserati Digital website and suite of products.
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