Engage more of your buyers, with more flexibility, reach, and business intelligence than ever before – all through one solution. Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting and advertising fraud prevention capabilities to reach likely in-market buyers across paid search, display, social and video channels. No other advertising solution is as efficient or effective.

Digital Advertising Strategy

Performance measured and enhanced through strategic collaboration and data-driven strategies.

You’re never on your own with Our teams proactively partner with you to utilize our Compass digital strategy tool to create a custom strategy that drives results for your dealership. Our Compass digital strategy tool utilizes Cox Automotive industry-exclusive data, leading Polk automotive statistical data from IHS Markit, and previous campaign performance to generate data-driven digital marketing strategy. Your sales data and dealership goals further enhance this strategy, creating a complete marketing plan that is optimized for both reach and ROI. Once your campaigns are underway, dedicated Digital Strategists monitor them closely, optimizing for results and providing detailed monthly insights and recommendations.

Paid Search

Capture more demand with award-wining search solutions. Paid Search, the foundation of your advertising strategy, is the most awarded and most trusted paid search technology in automotive. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.


Stay connected to every shopper, on every device, at every moment.

Retargeting turns digital “be-backs” into return visitors. Although the vehicle purchase process is different for every shopper, most automotive shoppers visit multiple research sites prior to making a purchase decision. On average, shoppers visit 5.5 sites during online research before making a purchase. * retargeting retains shoppers’ interest and drives them back to your virtual showroom. If your salespeople would follow up with anyone who visited your physical showroom, why wouldn’t you do the same for your virtual showroom.

*Source: 2017 Cox Automotive Car Buyer Journey; 2017 Autotrader Emerging In-Vehicle Technology Study

Social Advertising

Extend your reach and connectivity through the power of tailored and targeted social media campaigns.’s Facebook Advertising solution is tailored for automotive. These campaigns are aligned with your specific sales strategy with ads that are deep-linked to your inventory. Ads are generated dynamically based on customers’ interests and behaviors on Facebook, whether they have visited your website before or not, actively influencing their path to purchase.

Display Advertising

Accelerate demand with breakthrough data-targeting technology to influence the right shopper at the right time.

Powered by the industry’s most innovative data-targeting and fraud prevention technology, Display captures and generates new customer demand more effectively than ever before. Our technology works by connecting your website and inventory with every major digital advertising exchange, extending your reach and driving shoppers to your dealership.

Video Advertising

Build brand and inventory awareness with engaging video advertising. Video Advertising gives you the ability to build brand and inventory awareness in your market in a dynamic and engaging format. Shoppers who view video are 1.81x more likely to purchase than non-viewers1and have an average click-through rate (CTR) of close to 2%; one of the highest click-through rates of all digital ad formats. People who watch your video for 3 seconds or longer have a CTR of 8%.2 Video Advertising campaigns can align with your specific sales strategy, in multiple formats, available on both mobile and desktop devices.

1 Source: 2013 Google Study “Digital Drives Auto Shopping” | 2 Source: Internal Data

TotalConnect Advertising now delivers you more intelligent reach, efficient performance, audience targeting and flexibility. With the new TotalConnect Advertising package, you’ll unlock the power of in-market audiences on Facebook, and connect the right inventory to the right advertising channel using market data from vAuto.3 Our platform allows you to reach consumers at all stages of their shopper journey to drive more transactions in your dealership.

Channels Include:

Paid Search, Remarking, Display Advertising, Social Advertising (includes Facebook and Instagram placement), Video Advertising4 (includes YouTube and Facebook).

Channels Include:

Display Audience Targeting, Autotrader and Kelley Blue Book Audiences for Facebook.

Channels Include:

Compass Strategy Solution, Analytics, vAuto integration for Search and Facebook.

3 Must be a vAuto customer for this feature. | 4 Must also purchase the Video Add On product.